Become an Expert Digital Marketer in 2020 With These Online Courses

digital marketing courses

These days, we live in a digitalized world. As such, it is no surprise that individuals, institutions, and businesses are having a strong online presence. In fact, Internet marketing has become the de facto method through which businesses promote their brands and products. Additionally, digital channels like social networking sites have proven to be excellent platforms where businesses interact with their customers and prospects.

There are, literally, thousands of opportunities as well as options out there for individuals who want to learn new stuff and improve their abilities. Resources like informational blogs and case studies are important for internet marketers because they help them keep updated with the ever-changing digital world.

Until recently, there were not as many online learning programs that you could sign up with to master your craft. However, since 2012, the number of online learning platforms has grown tremendously.

So, long story short, if you are looking to change your professional life by starting a new job or taking your career to the next level, then signing up for an online marketing training is definitely an excellent way to realize your dreams. Here are online learning programs that can help you delve into the virtual world of digital marketing, not to mention, you will acquire a ton of skills from the comfort of your home, and without paying through the nose.


Digital Marketing Nanodegree

Udacity digital marketing Nanodegree program is a three-month online course that teaches you how to create marketing content, use of social media to spread your message, ensure that your content is discoverable in Google, and run ads and campaigns on Facebook. You will learn how video and display ads work and how to run an effective email marketing campaign while measuring and optimizing your campaign with Google Analytics.

Read this course review here

2. Coursera

Digital Marketing Specialization

This online digital marketing course from the University of Illinois is designed to introduce you to the various aspects of digital marketing environment. Some of the topics you will learn include search engine optimization, digital marketing analytics, social media marketing, as well as 3D printing. At the end of the course, you should have a richer understanding of the foundations of the new digital marketing landscape and learn a new set of concepts and tools to help you run successful digital marketing campaigns.

  • Course duration: 125 hours
  • Course type: Self-paced
  • Course level: Beginner
  • Course price: $ 69.00/ Per month (7-day full access FREE trial)

3. Edureka!

Measuring Social Media ROI

Master social media concepts like marketing, strategy, communication, costs and benefits in order to the expertise you need for measuring Social Media ROI.

  • Course type: Virtual classroom
  • Course level: Level unspecified
  • Course price: $ 119.00/ One-time payment

4. SimpliLearn

Digital Marketing Course

This Digital Marketing Certified Associate (DMCA) is designed to help you master the fundamental digital marketing disciplines such as search engine optimization (SEO), web analytics, conversion optimization, social media, content marketing, pay-per-click (PPC), mobile and email marketing. Being one of the world’s fastest growing disciplines, a certificate in digital marketing will definitely raise your value in the marketplace and prepare you for a colorful career in digital marketing.

  • Course type: Virtual classroom
  • Course level: All Levels
  • Course price: € 1,199.00/ One-time payment

5. Future Learn

Digital Media Analytics

How do organizations make sense of the large amounts of data coming from digital and social networking platforms? And what are the best strategies for extracting and harnessing this data? Well, you can explore the answers to these questions and more with this online Digital Media Analytics course.

  • Course duration: 15 weeks
  • Course type: Self-paced
  • Course level: Beginner
  • Course price: € 324.00/ One-time payment (Part of the course can be done for FREE)

6. Ed2Go

Using Social Media in Business

Learn how to use the most popular social networking platforms: Facebook, Twitter, Pinterest, and LinkedIn to promote and grow your business.

  • Course duration: 6 weeks
  • Course type: Virtual classroom
  • Course level: Beginner
  • Course price: $ 149.00/ One-time payment

7. EdX

Are you struggling to figure out how to get people to engage with your brand? Truth is digital technology has rapidly evolved over the past decade, and so too has the way people are communicating. As such, businesses can no longer solely depend on the traditional business models to build their brand awareness.

  • Course duration: 4 weeks
  • Course type: Self-paced
  • Course level: Intermediate
  • Course price: $ 99.00/ One-time payment

8. EdX

The World Wide Web has emerged as the ultimate platform for facilitating global commerce and communication. And its exponential growth has revolutionized virtually every industry, with millions of businesses now taking to the Internet for business.

  • Course duration: 12 weeks
  • Course type: Virtual classroom
  • Course level: Advanced
  • Course price: $ 199.00/ One-time payment

9. Ed2Go

Marketing Your Business on the Internet

This course is designed to help you develop an Internet marketing plan for your business that incorporates advertising, search engine optimization, social media, and much more.

  • Course duration: 6 weeks
  • Course type: Virtual classroom
  • Course level: Level unspecified
  • Course price: $ 149.00/ One-time payment

10. Edureka!

Marketing Your Business on the Internet

This Digital Marketing certification helps you define marketing strategies using social tools and techniques. You will earn a Digital Marketing certification at the end of this course.

  • Course duration: 6 weeks
  • Course type: Virtual classroom
  • Course level: Level unspecified
  • Course price: $ 389.00/ One-time payment


All these online digital marketing courses are excellent for a marketer. However, before settling for one or several of them, you need to outline the things you need to study because the world of online marketing is complex and wide. For instance, you may be great at social media campaigns but you need improvement when it comes to search engine optimization techniques. Or maybe, you want to have skills in Google Analytics. Either way, these courses will help you gain interesting skills at the convenience of your living room.

We wish you happy learning and the best of luck with your study!

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