Udacity Digital Marketing Nanodegree Review

Learn to digital content that converts, amplify your message with social media, create content that is discoverable in search, run effective Ads and leverage on the power of Facebook. Additionally, become an expert in video and display marketing and learn how to measure and optimize with Google Analytics.

With everyone taking their business online, the demand for digital marketing skills is on the rise. Digital marketing is a powerful tool that organizations can leverage on to gain exposure and remain competitive. As a digital marketer, you will be helping businesses dominate the online marketplace by generating quality traffic to their online platforms.

The Digital Marketing Nanodegree program is an online course offered by Udacity to learners eager to gain skills in this emerging field. This program has been designed in collaboration with big names and comes with a lot of hands-on learning. You do not need any prior experience to sign up for this course. So is this course right for you?

Let’s start by understanding Udacity

Udacity  (read review here) is an online learning platform that was by two Stanford University professors in 2011. Originally, their idea was make online courses in technological topics accessible to learners from all over the world. And their idea caught on the right side of digital revolution, earning them attention from top industry players. Today, Udacity have a rich database of online courses, including Nanodegrees that come with reputable certificates.

These Nanodegree programs are designed to provide learners with all the knowledge they need while enabling them to build the experience they need to land their dream jobs. Apart from the obvious skill gains, these Nanodegree programs come with additional perks that sets Udacity apart from other online learning platforms.

Why Udacity’s Nanodegree programs?

Apart from a rich curriculum and partnerships with industry leaders, Udacity’s Nanodegree programs come with several advantages. Here are some of them.

Flexibility

Like most online learning programs, learners are free to set their own learning schedules. Plus, you learn at your own pace, only focusing on the due dates.

Community

Learners have an access to a community forum from where they get to interact with other learners. This is a great platform to interact and make connections that can prove important down the road for your career. Whether you need help, want to be creative, or just get social, Udacity’s community portal is a huge plus.

Mentorship programs

Sometimes, technology is not always reliable. Sometimes, you just need a mentor in your corner. Udacity’s mentors are on standby to answer your questions and offer suggestions to help you get the most from the platform.

Projects

Udacity tries to provide learners with as much hands-on experience as possible to make them workplace ready. Every one of their Nanodegree program is structured to include multiple hands-on projects that closely match those that you will encounter in the real world.

Career preparation

Udacity is the only online learning platform that has expert career team on board to help prep learners for the next phase of their careers after education. These help polish up learner resumes, portfolios and even organize mock interviews. They also provide valuable feedback that helps learners gain a head start in the job market.

Course instructors

Another way Udacity is standing out in the online learning world is their tutors. Learners get instructed by some of the notable names in the industry. Every one of Udacity’s tutors has an impressive academic qualification and industry experience that makes them stand out. For this online digital marketing course, here are the tutors: 

Anke Audenaert

A former head of market research at Yahoo!, Anke is a co-founder of two successful companies. She is also the head of development of marketing programs.

Daniel Kob

An MBA graduate from Stanford University, Dan is an experienced digital marketer. He is an experienced visual story teller too.  

Julia Aspinal

Julia is a former Teach for America instructor and a front-end web developer and engineer. Alongside building up online courses at Udemy, she also works with Scholastic with some of their development assignments.

Before you get started with this online digital marketing course

A big chunk of this course is surrounded by techniques and concepts that are currently applied in the digital marketing space. Your tutors will be around to lead you from ground up. All you need is computer skills, some web surfing background, and dedication to learn, of course.

Course breakdown

This online course is prepared in preparation with top marketing teams like Hootsuite, HubSpot, Moz and MailChimp. As you learn through this course, you will be introduced to top digital marketing strategies. You will learn everything from email marketing, digital marketing, and gain some hands-on projects from Facebook Blueprint and Google Analytics.

Here are the modules covered in this online course:

Mastering Marketing Fundamentals

To get started on a strong foundation, you will be introduced to marketing strategies and the best techniques you will need to plan and organize your digital marketing approach. You will be introduced to actual case studies, watching how three actual companies are applying these strategies to everyday business.

Creating an End-to-End Content Strategy

This module focuses on content. You will learn what works and what does not. You will be able to apply this knowledge to target specific market and increase your marketing success.

Making Social Media Work for Your Business

You probably already know all the major social networking sites. In this module, you will see the different sides of these social networking platforms. You will learn how content works on different platforms and even take your own shot at promoting your own content.

Generating ROI from Social Media Marketing

Standing out from the crowd and getting noticed is the name of the game when it comes to Facebook marketing. You will learn how to break through with Facebook marketing and shine. Plus, you will learn targeted campaigns can be powerful in gaining loyal followers. You will end this module by running your own Facebook campaign, getting to understand how everything comes together from start to finish.

Making Your Content Search Engine Friendly

There are millions of websites out there. When using search engines like Google, organizations fall short as web users rarely make it past the first page of the website. In this module, you will learn how to create content that generates results, helping you to rise through the search engine ranks and appear on top of SERPs.

Finding Buyers with Search Engine Marketing

Google Ads is an effective marketing tool if you know how to use them. In this module, you will learn how they work and how you can utilize them to gain your spot online. You will create and run your own ads at the end of this course.

Demystifying Display and Video Marketing

Man is a visual creature. And mobile devices are perfect for this shift in what captivates human’s attention. In module, you will learn how display advertising works to help organizations stand out.

Nurturing Sales Through Email Campaigns

Email marketing can be a deal maker for your business if you how to take advantage. In this module, you will learn what makes clients click and engaged with you and your organization. You will learn how a successful campaign works from start to finish before launching out on your own to get creative.

Measuring Your Campaigns with Google Analytics

The more you know about your target audience, the more effective your market will be. Google Analytics is a powerful tool that can help you learn about your market and their behaviors and get a better idea when launching your campaigns. At the end of this section, which also marks the end of the module, you will work on creating your own portfolio.

Course duration

This online course is estimated to take three months to complete when you are dedicating 3 hours per week to learning. However, you can complete this course in a shorter of longer time frame.

It is important that you create a study plan that you can follow through with. This will enable you to stay on track and keep the cost. Keep in mind that time has something to do with the cost of the course, as we will explain below.

Course cost

Udacity has an interesting approach when it comes to course pricing. Billing is calculated based on the amount of access and is billed on a monthly basis. Udacity has two billing approaches, monthly and lump sum billing. The monthly billing amounts to $399/month.

What previous learners say about this course.

While this course enjoys a great rating, we thought we would take a look at what actual learners have to say about it. Here is what a few of them had to say:

This program is awesome! I took several digital marketing courses before and worked as a marketing manager but always felt like I was missing technical knowledge, guidance, and overall understanding of digital marketing. Udacity’s Digital Marketing Nanodegree was exactly what I was looking for: simple, straight to the point, everyday approach to a space that is becoming more and more complicated.”—Olivera Radic, 2018 Graduate

Completed the Nanodegree program today, and couldn’t be happier. I didn’t know much about digital marketing before the program, but the projects have a natural progression that really helps you understand how you tie the target persona, to the marketing objective, to the marketing channels, etc. You gain real-life experience with Facebook campaigns, AdWords, Google Analytics, MailChimp, to mention a few.—Henning Ringerike, 2017 Graduate

I wanted to update my Marketing skill and to get a 360° view on Digital Marketing, with a customercentric vision, and got it. The curriculum is well articulated, and all the teachers and contributors are experts in their field. I trully like also the hands-on projects, that offers a good opportunity to use the top tools on the market.—Marie-Laurence Mouren Khaida, 2018 Graduate

A look at the digital marketing job market

According to surveys, the demand for digital marketers is set to grow 10 percent per annum by 2026. This should not come as a surprise since online marketing is on a growth trajectory. This leaves room for digital marketing campaigns that will get organizations the exposure they need to stay ahead of competition. 

As far as salary is concerned, the average salary of a digital marketer is $49,000 per annum.

Udacity Digital Marketing Nanodegree Review: Final Thoughts

If you are interested in a career in digital marketing, then this online digital marketing course could be the perfect fit. This program is created in collaboration with leading organizations. You do not need any prior experience to get started. And, you get a certificate to present to potential employers. Sign up for this Nanodegree today and enjoy 50% discount for a limited period.

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