Udacity Growth Product Manager Nanodegree Review
Businesses change their strategies from time to time. And these changes come with the need to create new techniques that bring customers to their stores, techniques that Growth Product Managers are known for using. This is an emerging career, with an attractive outlook for the years to come. It is a skillset that pretty much every organization is on the lookout for, as they attempt to make use of analytical data to devise better strategies to attract and retain customers.
Mastering the new concepts and technologies used by experts in the field is now easier than even courtesy of online learning platforms like Udacity. And the good news is, the platform just dropped a course that will help you get the skills you need to be a Growth Product Manager. We are talking about the Growth Product Manager Nanodegree program and, this post is going to review this online course and take a look at the job market with the ultimate goal of helping you decide if this is the right program for you.
Udacity ( read review here) was founded in 2012 by two Stanford University professors with the goal of bringing computer science courses to learners from around the world. Over the years, the platform has grown to attract collaborations from major tech companies like Google and Amazon. This has made Udacity the go-to online learning platform for technological courses. These are either in the form of free courses or more in-depth Nanodegree programs that focus on a single topic and come with hands-on practice.
The Udacity Nanodegree programs
Udacity Nanodegree courses are designed to take a short amount of time to complete to leave you with enough knowledge and experience to step out into the job market. These courses are offered from the most basic of levels to advanced curriculum, where learners are required to have some background knowledge before signing up for the course. Additionally, each Nanodegree course comes with a handful of added perks that set them, and Udacity, apart from the crowd. Here is what you get when you sign up for any Udacity Nanodegree program:
Freedom to set your own learning schedule
Udacity gives you the freehand to set your own learning schedule and pace. You get to set the hours and time you choose to spend on the course right from the onset. You can sign into your dashboard and learn from whenever you are whenever you want to. Just keep in mind that some of your projects will have due dates that you must observe.
Just in case you run into technical problems during your study, you will have a mentor in your corner to answer any questions you might have.
Udacity has a vibrant forum where learners make connection, get social, and share ideas on their projects, all these while getting the support they need to get in and get it done.
Each Nanodegree program comes with a couple of projects to reinforce learning. Some of these projects are created in collaboration with top corporations to mimic real issues organizations face during their operations.
Upon successful completion of the program, you will earn your spot on Udacity career database where your resume will be shared with more than 100 potential recruiters. Additionally, professional career team members will help polish your resume and LinkedIn profile before you can step out there. Finally, you will be taken through a mock interview, complete with feedback to help build your confidence for the actual job interview.
Before signing up for this online course, Udacity has recommended bits of knowledge that you need to have beforehand. Being an intermediate course, some experience in product management will help you succeed. Other concepts you need to have good mastery of include:
- Scoping business
- Basic understanding of KPIs
- Practice with data analytics
- Mastery of Excel for analysis
You do not have to worry if any of these topics is new to you. You can brush up your skills by taking up some of the free Udacity courses or even introductory level Nanodegree programs. Find a full catalogue of Udacity courses here.
Another great thing that sets Udacity apart is their attempt at bringing the best professionals in the field to facilitate their courses. The platform is known for their powerful tutors, hand-selected to offer the best academic and professional knowledge to learners. Here are the tutors you will meet for this course:
Currently working at Microsoft, Art has overseen several projects including EMEA project and Windows 10. He is currently working on the Azure Storage Program.
Shiv has worked with companies of all backgrounds and sizes, helping them to successfully grow their business and brands. With a wide range of business skills including sales and marketing, his B2B SaaS knowledge has made him the go-to candidate for many organizations. He is not only an instructor but also a growth project manager for FunnelGuard.
Rizwan background is engineering, where he landed his first job at Microsoft. When he shifted to project management, he worked with some big brands like Postmates and Credit Karma, designing subscriptions that would help with pricing and subscriptions.
There are a ton of extremely useful skills that you will pick throughout this course. Basically, you will learn everything, from getting to know your visitors to monetizing your site and strategy. Not only will you access quality course materials but, you will also get to put your knowledge to test through hands-on projects. Here is a deeper look into each module of this course:
Growth and Acquisition Strategy
This introductory module is all about getting to know your visitors. Using analysis tools, you will learn how to select your target audience and identify your market. Next, you will learn how to create a strategy that hones in on this market to realize bigger and better results. You will end this module by creating and optimizing a strategy based on the information you have collected. You will be working on the B2B cloud infrastructure, one of the most popular in the market.
Activation and Retention Strategy
In this module, you will learn how to keep visitors on your page longer. You will master the techniques that will help you turn visitors into loyal customers. You will also gain a deeper understanding of visitor behavior that is key to improving retention and lifecycle. At the end of this section, you will complete a project on creating an activation tunnel that will lead users to sign up more often.
This final module is all about money! You will learn how to earn money by constructing certain purchase paths. You will learn how to test and measure the effectiveness of your strategy. You will also learn how to use this result to tweak your strategy in order to deliver the results you are looking for. You will end this module, and course, by creating your own monetization model. Based on the outcome, you can create a hypotheses that will allow you to do things better the next time around.
We have mentioned above that Udacity gives you the liberty to create your own learning schedule. This means that you can take as long as you wish to complete the course. However, you might want to think twice about this for two reasons: first, you need to take knowledge retention into consideration. To optimize on this, you need to create a schedule that lets you get the most out of this course. Next, Udacity charges its courses on per month access basis. Thus, the longer you take to complete the course, the more you are likely to pay in fees.
That said, Udacity estimates that you can complete this course in three months if you dedicate 10 to 15 hours per week to learning.
Udacity offers two ways to pay for its courses in an attempt to take care of learners with different budgets. It is important that you think through your schedule before settling on the payment option to go for.
Pay per month
If you opt for this route, you will be charged $399 per month of access. This way, you can take as long as you wish to complete the course. However, do keep in mind that this cost can quickly add up if you take longer to complete the course.
Udacity bundle offer
If you choose for the entire course upfront, you can enjoy 15% off the course price.
Udacity is currently offering a 50% DISCOUNT on all its courses regardless of the payment option you settle for. This offer is valid for a limited period.
A look at the job market
A recent survey by AC Lion revealed reasons why growth product management career is on the rise. We are witnessing a market evolution right before our eyes as organizations take their businesses to the online marketplace. This calls for a new approach to product management, one that pushes for growth and retention using the latest analytical tools.
Another survey found that the average product manager entry level salary is $100,000. This can rise to $125,000 depending on industry and work experience. Plus, there is plenty of room for growth and promotion.
This is not a program that comes with strong reviews or ratings. However, it is promising. Udacity has a strong reputation, one that has led them to become one of the best online learning platforms for tech and IT courses. With all the perks that come with this, and other Nanodegree programs, we highly recommend this Growth Product Manager Nanodegree program. Sign up for this course today and enjoy Udacity’s one month FREE offer as you start your product management journey.
We wish you a happy learning
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