Udacity Marketing Analytics Nanodegree Review

Numbers can be a beautiful thing. When solidly collected and carefully analyzed, numbers can bring stories to life. And those that can crunch numbers and make sense of it are an asset, especially if they are capable of turning it into readable information that can be used for making business decisions. In the growing digital space, marketing analytics is becoming crucial, and professionals with this skillset are in high demand.

In order to take your first step towards becoming an analyst, Udacity is now offering a Marketing Analytics Nanodegree program that takes from A to Z. With this online course, you will learn how to process and analyze data using the latest tools and resources while applying your newly acquired skills with hands-on projects. If we have caught your attention and you would love to know more, this post provides an in-depth review to help decide if this is the right course for you.

About Udacity

Udacity (read review here) was founded in 2012 by two Stanford University professors with the goal of bringing computer science and technological courses to learners from all over the world, and at an affordable cost. Over the years, they have collaborated with industry leaders to develop online courses that equip learners with emerging skills for the job market. Today, you will find a range of courses, from introductory to advanced programs on this platform.

The Udacity Nanodegree courses

Udacity Nanodegree courses are meant to be completed within the shortest time possible – usually less than one year. They are developed to hone in on a single topic in the field, giving learners the skills they need to enter the field competitively. The platform offers a long list of Nanodegree courses with more in the works at all times. Not to mention, the existing courses are constantly updated to match the latest topics and techniques in the ever-evolving industry. Each Nanodegree program comes with the following perks:

A sense of community

Learners have access to a forum where they can share ideas, make connects, seek support when there is need, and get social. Since Udacity’s learners come from all over the world, this forum is definitely something worth taking advantage of.

Mentorship

Since learning takes place online, you could run into some difficulty. For this reason, Udacity have mentors on board who will around to respond to your troubles and cheer you on during your study.

Hands-on projects

Every one of Udacity’s Nanodegree programs come with projects that you need to complete as you make your way through the modules. Some even have capstone projects at the end where you can add your own touch and showcase your newly acquired skill. All Udacity’s projects are designed to mirror real-life challenges that businesses go through during their day-to-day operations.

Career coaching

Upon completing your course, Udacity’s career team will help you prepare for the job market by reviewing and updating your resume and LinkedIn profile. They will also take you through a mock interview and provide you with feedback to help you face the actual job interview with confidence. Finally, you will earn a spot on Udacity’s career database where your resume and profile will be shared with more than 100 recruiters.

Course Instructors

Another noteworthy feature that sets this online learning platform apart is its teaching staff. Udacity handpicks instructors with knowledge and industry experience to teach their students. For this Nanodegree program, you will be working with these tutors:

Brad Batesole

Lynda.com, TMX, and LegalZoom are just some of the brands that Brad has worked with. His individual charisma, experience, and formation mix together to create an avid strategist that you will be honored to learn from.

Josh Bernhard

Josh knows everything about data. As a data scientist, he has worked on a number of ground0breaking research subjects including cancer. He is currently working as a data scientist at NerdWallet as well as lead instructor at Galvanize.

Dana Sheahen

An electrical engineer by training, Dana specializes in software development for operating systems as well as automotive. She has worked with Motorola where she received a patent for a software application she developed.

Mat Leonard

Mat is the creator of the learning content that you will be receiving. He has a background in research as a neuroscientist and work as a physicist.

Anke Audenart

Anke has co-founded two companies and carried out marker research for organizations like Yahoo! Besides instructing for Udacity, she also teaches at UCLA.

Course Prerequisites

This online course is designed to introduce you to the concepts that you will need to enter the workforce as a marketing analyst. Udacity does not suggest any prerequisites for it. Still, if you are uncomfortable working with concepts like statistics and analysis, you can brush up your skills by taking free introductory courses on these subjects. You can find a list of Udacity courses here.

Course Breakdown

This marketing analytics Nanodegree program has been divided into four modules. Most of theme focus on data, taking you through the power of analyzing and organizing data to create powerful and readable visuals that can be used for making business decisions. At the end of the course, you will see how different types of data analysis can come together to build a marketing campaign that is both sustainable and profitable. Here is a breakdown of the course modules:

An Introduction to Data Analysis

This module introduces you to the power of data. You will learn how to analyze and manipulate data, and get accustomed to its layout in different sheets. Excel is going to become your new friend as you will be using it to prepare your collected data for purposes of creating visuals that turn numbers into readable and useful information. You will end this module by working on a project that decodes visualization. You will also develop your own opinion of data collected through survey.

Data Visualization

This module is all about learning how to use data to create a clear picture. You will learn how to build up creative designing skills that will help you create beautiful yet informative visuals. These are the exact kinds of visuals that you will be sharing with your clients and organizations, helping them make business decisions based on accurate data. You will end this module by building data dashboards and using them to tell your narration.

Meet Google Analytics

Now that you have grasped the ins and outs of handling data, you will delve a bit deeper by working with Google Analytics. This is an extremely powerful tool that takes reporting to the next level helping you to sharpen your data analysis techniques. You will use Data Studio to learn how to create powerful insights that boost the company’s efficiency. You will end this module by navigating and creating advanced displays.

Marketing Analytics

In this final module, you will learn how to use information you have created from your data in real business scenario. This could be used by businesses to skyrocket their marketing strategies, giving them vital insights into their demographics and online presence. After creating your own brief, you will create your own campaign that is worthy of adoption by top corporations around the world.

Course Duration

Part of Udacity promise is that learners have the liberty to take as long as they wish to complete a course. You are free to set your own learning schedule based on your availability. However, it is important that you review your schedule and plan your studies if you wish to get the most out of this course.

That said, Udacity estimates that you can complete this Nanodegree program in 3 months if you dedicate 5-10 hours per week to learning.

Course Cost

Udacity offers two payment options. But before we get to that, we wish to mention that Udacity is currently running an offer where learners enjoy up to 50 percent discount on all its courses. Additionally, the platform is offering financial support for all Nanodegree programa.

Pay per month

In this option, you will be paying $399 for every month of access to the course. This option is ideal if you are confident about completing the course within the suggested three months. And with the current 50 percent discount offer, this means that you will be paying $798 instead of $1,197 to access the course for three months.

Udacity bundle deal

This option requires you to pat upfront for the course, and it comes with a 15% discount, coupled with a one month FREE offer equivalent of $399. This comes down to $618 for three month access to the course!

What learners say about this course.

To get a better idea of what it is really like to take this course, we have searched the web to find out what previous learners have to say about it. While Udacity has an overall positive review, they have not impressed everyone, something every business has to deal with See what these learners had to say about this course:

“The Marketing Analytics Nanodegree program is a combination of world-class curriculum and excellent services. It is the perfect opportunity for aspiring professionals who have to make their mark in this exciting field. Furthermore, with the unparalleled support and personalized attention that is accompanied with the Nanodegree program, students have the chance to turn their dream job into a reality.” – Ishan G. ‘

“Variety of courses to choose from, good content. I’d say the biggest issue for me was to contact instructor, so I had to write to Students Hub and rely on what they were saying. There should be a given phone numbers to call in case of emergencies.” – Michael M.

A look at the marketing analyst job market

According to PayScale, the average salary of a marketing analyst is slightly above $55,000 per year. As your experience in the field grow, you can expect this wage to rise up to $75,000 and beyond, with most employers offering bonuses and pay rise depending on market fluctuations.

Final Thoughts

Data is not going anywhere and those that know how to use it to gain competitive advantage are on the right path. Businesses are increasingly relying on data to help them make informed decisions about right steps to take in their market strategy. As you develop a strong skillset and learn how to use data, you will become an asset to most organizations. Udacity Marketing Analytics Nanodegree program is a great place to start and build your career as a marketing analyst. Start your feature today and be in demand.

We wish you a happy learning!

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